Building Trust in Drones
The importance of education, accountability and reward.
In a recent article produced by PWC there is some very good reading for those in the drone industry. I have select some headline points but should you wish to read the full article there will be a link at the bottom of this post.
Drone technology presents an unprecedented opportunity for businesses and society. From reducing traffic on our roads, to speeding up the delivery of aid and urgent medical supplies, there is much drones can do. They are already proving an excellent tool for businesses, who are using drones to better manage and maintain assets and reduce the amount of working at height.
In order for the public and businesses to trust drones it is essential people understand them and their uses, the rules in place that govern them and the ways in which they will benefit society.
Some public respondents to our research were quick to dismiss drones as “a dangerous nuisance”, while others regard them as “a toy”. One called them “a needless use of technology whose only purpose seems to be spying and interfering with aircraft”.
But while a third of the public (31%) already feel positive towards drones, almost half (48%) are undecided. Among business respondents, 53% believe there is not a wide enough understanding of drones, which means they are often not being considered.
From buying medicine to applying for a loan, people tend to feel more trusting of something that is well regulated.
When the UK’s ‘Well Driven?’ campaign was launched in the 1990s, putting phone numbers on the backs of lorries so road users could report bad driving, the intention was to encourage lorry drivers to drive more considerately, while giving the public confidence that there was additional accountability for hauliers beyond the usual laws of the road.
Rules do exist, but public awareness is low. Our research found only 4% of respondents feel very familiar with the current Civil Aviation Authority (CAA) rules governing drone use.
Reward and benefit
PwC research found public opposition to drones reduces when people are presented with specific, beneficial use cases of drones. Importantly, it is not always about a benefit to the individual. In fact, uses with a wider benefit to society scored most highly, especially those related to health and safety.
Thanks to PWC for the use of their report which can be found in full HERE